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ERLICH TO EXIT SPOTIFY FOR TBA VENTURE
One of the good guys is changing lanes. (10/2a)
ON THE COVER: LADY GAGA & BRUNO MARS
Of course they are. (10/1a)
CALL MY AGENT:
MIKE GREEK
The latest in a series of live-exec trading cards (9/29a)
CAPTAINING ATLANTIC:
ELLIOT GRAINGE
The Elliot era begins. (10/1a)
NEAR TRUTHS: DIGITAL NATIVES
The matzo ball doesn’t fall far from the tree. (9/30a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
THE B-SIDE
LG TO HOST BOOM BOOM POW FESTA
10/2/24

LG Electronics is launching the world’s first music festival dedicated to a single song, “Boom Boom Pow,” by the Black Eyed Peas.

Directed by 1stAveMachine’s Emil Nava, the Boom Boom Pow Festa will feature nine street performers from different countries delivering covers of the party anthem through LG's XBOOM speakers.

Each performance will showcase the artist and their local communities, with acts from countries including Spain, India, the U.K. and South Africa. The event will be livestreamed on LG’s YouTube channel on 10/5 and kicks off globally with each country hosting a part of the festival.

“LG’s commitment to spreading positivity based on its philosophy ‘Life’s Good,” is the driving force of why we are doing this festival,” said Lee Jeong-seok, head of LG Home Ent. Company’s audio business.

“Getting to highlight not only the musicians but also where they’re from and the communities they represent is something that I am most excited about. I am thrilled to partner and do it all with such an iconic and trusted brand like LG,” added Nava.

Catch the fest and performances here. For more line and local set time info, click here.