WHAT IT IS: 19-year-old newcomer Xavi blends R&B, pop and urban with elements of música Mexicana in his songs. While self-releasing music, the Arizona-based singer-songwriter was discovered by Interscope and has since become the first Mexican American artist to reach #1 on Spotify’s Global chart as a solo artist with “La Diabla.” He’s also the only Mexican American artist to simultaneously have two collab-free songs chart on Spotify’s Global Top 10 with “La Diabla” and “La Victima.”
SINGLE: “La Diabla”
TV: Vision Latina LA
LIVE: Sueños Music Festival; announced headlining tour with 27 dates in the U.S. and three in Mexico
INTERNET: 27.9m+ monthly Spotify listeners, “La Diabla” Global #1 for three weeks; 3m+ Instagram followers (+1.7m in the last month); “La Diabla” #1 on IG audio library and Reels in Mexico, Top 20 U.S.; 5.2m+ TikTok followers (+2.5m in the last month), 2m+ TikTok creations, #10 Global sound; 655m+ YouTube views
RADIO: #25 Latin Airplay Debut and “gains in performance”; #11 debut Regional Mexican Airplay and “gains in performance” (week of 1/27)
PRESS: Rolling Stone (“19 Latin Artists We’re Rooting for in 2024”), NPR, Rolling Stone Espanyol, more
BOOKING: Richard Lom/WME
PUBLISHING: UMPG
MANAGEMENT: Raczon & Natalia Lopez