WHAT IT IS: In the landscape of contemporary Memphis hip-hop, Eddie Valero’s trajectory is distinguished by his beat selection and narrative prowess. A fusion of street blues, Valero’s sound taps into Memphis’ rich musical legacy, while his lyrical narratives delve into the darker nuances of the city that shaped him. Valero is one of the few up-and-comers to not come under the musical trees of Three 6 Mafia, Yo Gotti or Young Dolph. His rise stands as a testament to his individual artistry and distinct contribution to the Memphis sound.
ALBUM: Until They Feel Me 4
RELEASE DATE: 4/12
SINGLE: “Flex N Go” remix
LIVE: Performances in Paris, Tenn. (1/27), Somerville, Tenn. (2/2), Columbus (2/9), Philadelphia (2/17), Indianapolis for NBA All-Star Weekend (2/18), more
INTERNET: 15.3m+ YouTube views; 2m+ monthly streams across DSPs; 1m+ TikTok views
RADIO: “Flex N Go” Top 20 at SiriusXM radio at press time
PRESS: Revolt, Complex, HipHopDX, more
BOOKING: DJ Coop/Slept on Music Group
PUBLISHING: BMI
MANAGEMENT: DJ Coop/SOMG