NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: From landing the cover of XXL’s Freshman Class to releasing his debut album 4GODII and appearing on Travis Scott’s “TOPIA TWINS” alongside 21 Savage, New Orleans-based rapper Rob49 is having a banner 2023. He’s grown to 5m+ monthly Spotify listeners while flooding TikTok with “Mama” and “I Believe You,” which have been used by the likes of Angel Reese and Rubi Rose, among others. He recently dropped the deluxe version of 4GOD IIfeaturing the Lil Durk-assisted “Viral.”
ALBUM: 4GOD II Deluxe
RELEASE DATE: 8/11
SINGLE: “Mama” w/Skilla Baby & Tay B
LIVE: Curated Vulture Island Weekend in NOLA with performances from G Herbo, Nardo Wick, more; supported Wick on tour (2022); performed at Future’s One Big Party Tour in New Orleans; Rolling Loud Miami 2022 with Lil Baby; more
INTERNET: 160m+ U.S. streams to date; 5m+ monthly Spotify listeners; Scott’s “TOPIA TWINS” f/Rob49 hit #6 on Apple Music global charts, 33m+ Spotify streams; 4GOD II #10 Apple Music HipHop chart; 44.6k+ TikTok video creations with “Mama” w/Skilla Baby & Tay B; 84.4k+ creations on “I Believe You (Lick Me)”
PRESS: XXL Freshman Class (cover), Rolling Stone, PREME, Million Dollaz Worth of Game, Genius, FADER, NME, First Avenue, New Orleans Saints, more
MANAGEMENT: “Ms. Christy”/Rob49 Management