Yng Lvcas (Warner Music Mexico)

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THE B-SIDE

Yng Lvcas (Warner Music Mexico)

8/17/23

WHAT IT IS: Hailing from Guadalajara, 23-year-old Yng Lvcas has swiftly risen to prominence in Mexico’s urban music scene. Inspired by his guitar-playing grandfather, he embarked on his musical journey at just 15. Fusing reggaeton and urban elements with hints of regional Mexican music, he delivered one of the most-streamed Latin cuts of 2023: “La Bebé (Remix)” f/Peso Pluma. His track garnered a whopping 1b global streams, reaching #2 on Spotify Global. It’s also inspired 2m+ TikTok creations, underscoring Yng Lvcas’ impact and Mexico’s vibrant musical scene. With 27m+ monthly Spotify listeners, Yng Lvcas is solidifying his presence as a rising star.
ALBUM: Six Jewels
RELEASE DATE: 5/25
SINGLE: “La Bebe” Remix
TV: Premios Tu Musica Urbana and MTV Miaw
LIVE: Many presentations in Mexico ahead; performing Exa Guadalajara (8/30), Coca Cola Flow Fest (11/25)
INTERNET: 1b+ streams on “La Bebe” remix w/Peso Pluma in just five months; 27m+ monthly Spotify listeners; 768m+ combined YouTube views, 710k subs
RADIO: “La Bebe (Remix)” reached #1 on Latin Airplay and Latin Rhythm charts
PRESS: Rolling Stone (“After ‘La Bebé,’ Yng Lvcas Wants to Lead Mexico’s Reggaeton Movement…”), more
PUBLISHING: Warner Chappell
MANAGEMENT: Sergio Donlucas