WHAT IT IS: Nigerian-born singer-songwriter Adekunle Gold has amassed nearly a billion streams on his Def Jam debut album, Tequila Ever After. A&R’d by Def Jam CEO Tunji Balogun, the 18-track project infuses Gold’s signature Afropop sound with Afrobeats, R&B and amapiano. A depiction of a series of tequila-lubricated conversations, the album features collabs with Khalid, Pharell, Nile Rodgers, Simi, Ami Faku and Coco Jones. “Party No Dey Stop” peaked at #1in Nigeria and hit the Top 10 on the U.S. Afrobeats chart.
ALBUM: Tequila Ever After
RELEASE DATE: 7/28
SINGLE: “Party No Dey Stop”
LIVE: After performing summer festivals across the globe, Gold will kick off his four-month world tour in N.A. in September before continuing in the U.K., EU, Africa, Australia, New Zealand, South America and the Caribbean through 2024
INTERNET: 3.5m+ monthly Spotify listeners; “Party No Dey Stop” hit #1 on both Spotify and Apple Music in Nigeria; nearly 1m UGC creates in two weeks, 600k+ TikTok creates, 375k+ sound usages on Snapchat, 22k+ Instagram Reels; dropped “Party No Dey Stop” compilation on YouTube
PRESS: NPR Tiny Desk, Rolling Stone, Pitchfork, Grammy’s Reimagined performance, ELLE, British GQ, Hypebeast, The NATIVE, DAZED, Notion, L’Officiel Italia, Clash, more
BOOKING: Christian Bernardt/UTA
MANAGEMENT: Elizabeth Sobowale