NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Blending elements of R&B, hip-hop, new-age soul and funk-rock, Reggie Becton is on the cutting edge of the new wave of R&B. Originally from PG County, Maryland, the now-L.A.-based crooner has become a DSP darling in just under three years. With hits like “Rm. 143” and “Sway” under his belt, along with millions of streams, this rising star is poised to have a breakout 2023. Becton is gearing up for his forthcoming project, Sadboy Vol. 1, due 5/5.
ALBUM: Sadboy Vol. 1
RELEASE DATE: 5/5
SINGLE: “Sway”
LIVE: Upcoming shows in London and Sacramento, U.S. Summer of Sadness Tour (5/23-6/6)
INTERNET: 863k+ YouTube combined video views; 1.5m+ monthly streams, added to 33 editorial playlists; nearly 600k monthly Spotify listeners
RADIO: “Sway” is currently spinning at SiriusXM; Top 20
PRESS: L.A. Mag, The Source, Pitchfork (“Reggie Becton’s R&B music makes you feel something”), BET, Teen Vogue, Okayplayer, OnesToWatch, Apple Music, more
BOOKING: Megan Jordan & Edgar Mendez/VMG Management
PUBLISHING: BMI
MANAGEMENT: Megan Jordan & Edgar Mendez/VMG Management