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RAINMAKERS 2023
The stories behind the biggest industry careers.
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WHAT IT IS: Born Edgar Sarratt III, midwxst combines hyperpop and digicore elements with hip-hop, topping his sound with candid lyrics. The 19-year-old has racked up 5.6m+ streams and 100k+ YouTube subscribers since he inked with Geffen in 2021. Last year, the Indiana-raised, NYC-based artist dropped two EPs, including BACK IN ACTION 3.0—which yielded the standout track “223’s” f/BabyTron—and better luck next time., as well as standalone singles “mad,” “slide den” and “sidelines.” He also toured across the country, while collaborating with artists like Yeat, Dro Kenji, KA$HDAMI and, most recently, Denzel Curry on his latest single, “Tally.”
ALBUM: TBA
RELEASE DATE: Summer
SINGLE: “Tally” f/Denzel Curry
TV: “Tally” synced to Showtime’s Your Honor
LIVE: Rolling Stone’s “Future of Music” SXSW showcase; performing Hive Festival, Outside Lands, Reading & Leeds
INTERNET: 5.6m+ global streams; 100k+ YouTube subs, 2022 YouTube Black Voices Artist; “slide den” used as Tennessee Titans warm-up track; appears alongside Ella Mai in global Lacoste campaign
RADIO: “Tally” added to SiriusXM rotation in February
PRESS: Complex “2023 Rappers to Watch,” XXL “The Break” artist in 2022
BOOKING: Tor Breon and Jesse Robbins/WME
MANAGEMENT: Sammy Durrick/Blood Company; Geoff Ogunlesi and Halle McFadden/The Ogunlesi Group