NewJeans (ADOR/Geffen)

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		ERLICH TO EXIT SPOTIFY FOR TBA VENTURE One of the good guys is changing lanes. (10/2a) Check It Out Now ON THE COVER: LADY GAGA & BRUNO MARS Of course they are. (10/1a) Check It Out Now CALL MY AGENT: MIKE GREEK The latest in a series of live-exec trading cards (9/29a) Check It Out Now CAPTAINING ATLANTIC: ELLIOT GRAINGE The Elliot era begins. (10/1a) Check It Out Now NEAR TRUTHS: DIGITAL NATIVES The matzo ball doesn’t fall far from the tree. (9/30a) Check It Out Now
		THE GRAMMY SHORT LIST Who's already a lock? COUNTRY'S NEWEST DISRUPTOR Three chords and some truth you may not be ready for. AI IS ALREADY EATING YOUR LUNCH The kids can tell the difference... for now. ALL THE WAY LIVE The players, the tours, the enormous beers.

THE B-SIDE

NewJeans (ADOR/Geffen)

2/3/23

WHAT IT IS: NewJeans is the first group to launch from ADOR, HYBE’s independent label, led by Min Hee-Jin. Since making their debut last year, the quintet has amassed a devoted following, thanks to a sound that pushes the boundaries of K-pop. Their latest release, “Ditto,” from album OMG has become the fastest K-pop single to hit the Hot 100. At presstime, “Ditto” is #11 on Spotify’s Global Weekly chart with 500m+ streams.
ALBUM: OMG
RELEASE DATE: 1/2/2023
SINGLE: “OMG”
INTERNET: 16m+ monthly listeners and 500m+ Spotify streams, listed on Spotify’s most-streamed K-pop songs globally in 2022; 10m+ combined social following
PRESS: Rolling Stone (#46 on Best Albums of 2022, #6 on Best K-pop Songs of 2022), NPR (#85 on Best Songs of 2022, “a refreshing alternative to the maximalist ethos defining K-pop”), N.Y. Times (#11 on best songs of 2022, “NewJeans point a way forward”), Grammy.com’s 10 emerging K-pop girl groups in 2023, more
BOOKING: HYBE
PUBLISHING: HYBE
MANAGEMENT: ADOR