WHAT IT IS: Having generated a buzz by co-writing Selena Gomez’s “Baila Conmigo” and Tainy & Yandel’s “DEJA VU,” Puerto Rican urban-alternative rapper Álvaro Díaz dropped his major-label debut, Felicilandia, in 2021. The set, which debuted Top 10 on Spotify’s Global Albums chart, yielded streaming hits “Problemón” f/Rauw Alejandro and “Llori Pari” f/Feid and landed on various prestigious Best of 2021 lists. Following a string of 2022 releases including “Ramona Flowers,” “LENTITO” and “LA TERAPIA REMIX,” Díaz—who’s also collaborated with C. Tangana, Cazzu, Sebastian Yatra and more—released his latest offering, “SUPRA 94TRO” in December.
ALBUM: Felicilandia
RELEASE DATE: 10/29/21
SINGLE: “SUPRA94TRO”
TV: One of the first Latin artists to be on MTV’s Wild N Out
LIVE: Wrapped debut U.S. tour across 14 cities with sold out nights in NYC, Miami and Orlando; sold out Pepsi Center in Mexico in September, with 6,000+ hard tickets sold; toured Spain with numerous sold-out shows; performing at Lollapalooza, BottleRock Napa Valley, more
INTERNET: 5m+ monthly Spotify listeners; 1.4m+ TikTok creations on “Problemón”; 1.8b+ global streams RTD; 430k+ Instagram followers; 340k+ YouTube subs, 189m+ combined views
PRESS: Rolling Stone (Top 35 Spanish-language albums), Remezcla (10 Best Reggaeton/Trap Songs of 2021), more
BOOKING: NEON16/Top Floor Talent
PUBLISHING: UMPG
MANAGEMENT: NEON16/Top Floor Talent