WHAT IT IS: Following her viral breakout hit, “Munch (Feelin’ U),” which helped turn Ice Spice into one of the hottest risers in hip-hop, the Bronx native, born Isis Gatson, has dropped her latest offering, “Bikini Bottom.” Showcasing her playful yet hard-hitting bars, the track features a whimsical RIOTUSA beat, subsonic bass and rich 808s. Fans have compared the melody to the soundtracks of Scooby Doo and SpongeBob SquarePants—the latter’s undersea hometown giving the song its title. With her nonchalant delivery and saucy lyrics, this 22-year-old continues to pull in listeners one track after another.
SINGLE: “Bikini Bottom,” “Munch (Feelin’ U)”
RELEASE DATE: 10/28, 8/10
INTERNET: 3.7m+ monthly Spotify listeners, 2m+ Apple Music; 1.4m+ TikTok followers, 2m+ Instagram followers; featured on playlists including Spotify’s RapCaviar, New Music Friday, Get Turnt, big on the internet, more; 115k+ YouTube subs, 17m+ video views on “Munch (Feelin’ U),” 2m+ on “Bikini Bottom”; 390k+ Twitter followers
RADIO: “Munch (Feelin’ U)” impacted radio on 9/26; Top 25 at Urban and Top 30 at Rhythm radio at presstime
PRESS: N.Y. Times, Rolling Stone, Pitchfork, XXL, Washington Post, BET, FADER, Revolt, more
BOOKING: Cara Lewis/Cara Lewis Group (CLG)
MANAGEMENT: James Rosemond Jr/Mastermind Artists