Tyla (Fax/Epic)

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		NEAR TRUTHS: WITCHING HOUR It's not easy being green. (11/21a) Check It Out Now AN AWARD-WINNING CMA GALLERY Cowboy hats and funny caps (11/21a) Check It Out Now GRAMMY CHEW: RUMINATING ON THE BIG 4 NOMS 80% is a lot better than usual. (11/15a) Check It Out Now NEAR TRUTHS: REALIGNMENT AND RECOGNITION Underscoring the year's biggest stories (11/19a) Check It Out Now NEAR TRUTHS: THE ELEPHANT IN THE ROOM Nervous time in the music biz and beyond. (11/16a) Check It Out Now
		NOW WHAT? We have no fucking idea. COUNTRY'S NEWEST DISRUPTOR Three chords and some truth you may not be ready for. AI IS ALREADY EATING YOUR LUNCH The kids can tell the difference... for now. WHO'S BUYING THE DRINKS? That's what we'd like to know.

THE B-SIDE

Tyla (Fax/Epic)

11/10/22

WHAT IT IS: Tyla’s music shimmers with the euphoria of South African amapiano, as she puts her vibrant personality on full display. The Johannesburg native introduced her innovative take on pop and R&B with debut single “Getting Late.” The earworm—which features her frequent collaborator Kooldrink—went viral on TikTok and garnered millions of streams and over 1m YouTube views in its first month of release. The singer-songwriter’s major-label debut, “To Last,” dropped on 11/4, and she’s currently crafting her debut studio album.
SINGLE: “To Last”
INTERNET: 1.6m+ TikTok followers, approaching 30m overall likes, 25k+ video creations with “Getting Late,” nearly 4m Spotify streams the track, 5.4m+ official video views on YouTube, was added to playlists including African Heat, Amapiano Grooves and Hot Hits South Africa as well as The BBC 1Xtra playlist
PRESS: Paper, i-D, Clash, Hype Mag, more
BOOKING: UTA (EU/U.K.)/Wasserman (U.S.)
PUBLISHING: Concord
MANAGEMENT: We Make Music/Africa Creative Agency