WHAT IT IS: Nigerian singer-songwriter Asake catapulted to the forefront of the African music scene in 2022 with seven #1 singles in his home country, more than 1b streams and sold-out U.S. and U.K. tours. After inking with YBNL Nation and EMPIRE in early 2022, Asake dropped his debut project, Mr. Money With the Vibe, which became the highest-charting debut Nigerian album of all time on the Top 200 chart and broke the record for the biggest African album release on Apple Music after hitting #1 in 31 countries within the first 24 hours of its release.
ALBUM: Mr. Money With the Vibe
RELEASE DATE: 9/8
SINGLE: “Joha”
LIVE: Wrapped first ever sold-out tour of N.A.; announced a string of December U.K. shows (Birmingham, Manchester and three sold-out dates at London’s Brixton Academy); sold 15k tickets in one day
RADIO: U.K. radio support including BBC 1Xtra Airplay chart and the Official Afrobeats chart; playlisted on BBC 1Xtra A-List, Kiss FM, Kiss Fresh; Radio 1’s Rickie, Melvin and Natalie; Reprezent FM and Rinse FM
INTERNET: 1b+ global streams; 122k+ views across GENIUS performance for “Terminator” in four days; 1.8m+ Instagram followers
PRESS: Rolling Stone, FADER, Complex U.K., The FACE, Variety, more
BOOKING: YBNL/1805 Entertainment
PUBLISHING: Self-published
MANAGEMENT: YBNL