Trendpop has launched a self-service subscription in an effort to help brand marketers, influencer marketing agencies and record labels learn how to craft a viral video as announced by the data and insight platform's CEO Yoav Zimmerman and CTO Jonathan (Yoni) Ben-tzur.

The self-serve subscription offering provides access to the newest data while Trendpop monitors millions of social video posts per day. Its database currently contains 170m creators, 90m sounds, 40m hashtags and more than 2b videos, with 3-4m new videos being added to the platform daily.

"In a social media world shifting to vertical video and algorithmic feeds, it is vitally important to adapt to survive," Zimmerman said. "Our mission is to help creators and brands authentically grow their audience in this new landscape, and with our new self-serve offering, anyone can take advantage of the Trendpop platform."

While Trendpop is solely focused on TikTok at the moment, the company envisions an all-in-one platform that will allow digital marketers to win with Instagram reels and YouTube Shorts. Marketers can sign up for a free trial here.