WHAT IT IS: Wielding his voice like an instrument, riffing on drill, grime, Afrobeats, alternative, reggae and pop, Jnr Choi initially made waves in the fashion world, gracing runways for Givenchy, Philipp Plein AMIRI and more. The U.K. based artist of Gambian descent crossed over to the U.S. with “TO THE MOON,” which topped Spotify’s Viral charts and has since landed on coveted playlists like Today’s Top Hits while peaking at #1 on TikTok’s U.S. Top Tracks chart. While his major-label debut album is still ahead, JNR is teasing new music with Fivio Foreign. Keep your eyes out for a drop in late August.
LIVE: European tour this summer; recently performed Hot97’s Summer Jam, KS107.5’s Summer Jam, Wireless Festival
INTERNET: 7.5b+ global video views; 4.8m monthly Spotify listeners; selected as a YouTube Artist on the Rise; gold certified “TO THE MOON” peaked #1 on the Viral Hits chart, TikTok U.S. Top Tracks and the Instagram charts
RADIO: “TO THE MOON” peaked #1 at Urban and Rhythm
PRESS: Flaunt, Complex, HotNewHipHop, HipHopDX, DJ Booth, more
BOOKING: Mike G/UTA
MANAGEMENT: Louis Savage/Savage Management