Devon Cole (Arista)

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THE B-SIDE

Devon Cole (Arista)

8/4/22

WHAT IT IS: Not long after teasing her debut single, “W.I.T.C.H.,” on TikTok, Calgary-born Cole and her feminist powerhouse anthem began to resonate with fans. Garnering 300k+ pre-saves on Spotify—the third highest pre-save on record with Sony Music, topped only by Harry Styles—“W.I.T.C.H.” (an acronym for “Woman in Total Control of Herself”) has quickly established Cole in the pop realm. Influenced by the likes of Lily Allen, Maude Lator and Melanie Martinez, the budding pop star is putting a spell on listeners with her captivating, effervescent sound.
SINGLE: “W.I.T.C.H.”
RELEASE DATE: 7/7
INTERNET: 1.4m+ monthly Spotify listeners, 5.2m+ Spotify streams on “W.I.T.C.H.”; 500k+ TikTok followers, 10m+ likes, 8,600 creations on UGC sound; featured on the cover of Amazon Music’s Breakthrough Pop and Fresh Pop, Spotify Canada’s It’s a Bop (#1) and Apple Music’s New in Pop
RADIO: Featured on SXM Hitbound on Hits 1
PRESS: The Hidden Hits (“Devon Cole is the next big thing for woman empowerment in music”), CBC, more
MANAGEMENT: Andrew ‘Manny’ Mansfield/Fullhouse Management