NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Puerto Rican urban-alternative rapper Álvaro Díaz, who previously made waves with his pen, co-writing Selena Gomez’s “Baila Conmigo,” is coming off the biggest moment of his career. His major-label debut, Felicilandia, released last October, contained streaming hits “Problemón” f/Rauw Alejandro and “Llori Pari” f/Feid. The former is up to 130m+ streams on Spotify and was added to Viva Latino, the platform’s flagship Latin playlist. He just dropped the first follow-up single, "Ramona Flowers." Díaz, who also expresses himself with his own fashion line, Lv Ciudvd, has collaborated with hitmakers Tainy, C. Tangana and Sebastian Yatra.
ALBUM: Felicilandia
RELEASE DATE: 10/29/21
SINGLE: “Ramona Flowers”
INTERNET: 280k Instagram followers; 223k YouTube subs
PRESS: Top 35 Spanish-Language albums (Rolling Stone), 10 Best Reggaeton/Trap Songs of 2021 (Remezcla)
BOOKING: Dates in Mexico, LATAM and Europe this fall; U.S. festival circuit in 2023
PUBLISHER: UMPG
MANAGEMENT: NEON16/Top Floor Talent