JNR Choi (Epic/Black Butter)

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THE B-SIDE

JNR Choi (Epic/Black Butter)

5/12/22

WHAT IT IS: Before JNR Choi turned his hybrids of hip-hop, R&B and pop into hits, he walked the runway for name designers like Givenchy, Philipp Plein and AMIRI. Creating a genre he calls “Afro-drill,” the U.K.-based artist crossed over to the U.S. with “TO THE MOON,” which topped Spotify’s Viral charts and has since landed on coveted playlists like Today’s Top Hits while peaking at #3 on TikTok’s U.S. Top Tracks chart. With his major-label debut album still ahead, JNR recently tapped Gunna for a remix of “TO THE MOON.”
SINGLE: “TO THE MOON”
INTERNET: 7.4b+ global video views; 128m+ Spotify streams, 9.2m+ monthly listeners, peaked #1 on the Viral Hits chart, #3 TikTok U.S. Top Tracks and #1 Instagram charts; #52 on Spotify’s Global Top Chart; certified gold in Australia, Canada and France; added to Spotify’s A-List Pop, Pop Rising, Viral 50 USA, Hot Hits, Future Hits (France), more
RADIO: Impacted on 2/15, peaked #1 at Urban and Rhythm; #28 at Top 40 at presstime; #3 airplay in France
PRESS: YouTube Artist on the Rise; Complex, HotNewHipHop, HipHopDX, more
MANAGEMENT: Louis Savage