IFPI: MUSIC REVENUE HITS $26.2B
Streaming accounts for more than two-thirds of the income. (3/22a)
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HIP-HOP AT 50
The astonishing first half-century of a world-rocking genre.
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FESTIVAL SEASON
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RAINMAKERS: GEORGE SANTOS
He signed Elvis.
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WHAT IT IS: Known for his signature gruff vocals, lyrical chops and unmatched flow, 19-year-old Bronx native Kay Flock creates music that’s equal parts raw and free-spirited. The drill innovator’s 2021 debut project, The D.O.A. Tape, featured standout tracks including the G Herbo-assisted “Being Honest” and “Is Ya Ready,” the latter named one of The N.Y. Times’ “Best Songs of 2021.” Boasting over 250m streams across his catalog, Flock has earned co-signs from the likes of Cardi B, Lil Tjay, Meek Mill and Fivio Foreign. Most recently, he dropped his Boogie Down Bronx anthem, “Shake It,” a collaboration with Cardi B, Dougie B and Bory300, which has garnered 11m+ video views at presstime.
ALBUM: The D.O.A. Tape
RELEASE DATE: 11/5/2021
SINGLE: “Shake It” w/Cardi B, Dougie B, Bory300
LIVE: Previously performed Rolling Loud NY 2021; Meek Mill’s concert at MSG, more
INTERNET: 250m+ global streams; 3m+ monthly Spotify listeners; 134m+ combined YouTube video views, 418k+ subscribers; 310k+ Instagram followers; 173k+ TikTok followers, 750k+ likes
RADIO: Impacting Urban
PRESS: N.Y. Times, Rolling Stone, Vulture, Pitchfork, Stereogum, ESSENCE, Paper, FADER, XXL, Complex, more
BOOKING: Jordan Stone/APA
MANAGEMENT: JD Banks/Banks Management & Stacks