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SONG REVENUE: HOPPED UP
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TOP 20: KENDRICK
LEADS THE WAY
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The K-Dot aesthetic examined (5/20a)
LNX BATHED IN STARLIGHT BY SHOF
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SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
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Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
THE B-SIDE
Doechii (TDE/Capitol)
5/12/22

WHAT IT IS: 22-year-old, Tampa-bred Doechii, fka iamdoechii, has dominated the Internet since the release of her EPs, 2020’s Oh the Places You’ll Go and 2021’s BRA-LESS, as well as her single, “Yucky Blucky Fruitcake,” which has amassed 33m+ streams on Spotify alone. In addition to being featured on Isaiah Rashad’s “Wat U Sed,” the up-and-coming rapper/singer was recently named one of Spotify’s “Most Necessary Artists to Watch in 2022.” Her latest offering, “Crazy,” arrived with a visual challenging the stigmatized imagery of the female form. The confrontational trackstands in stark contrast to the previously released TDE/Capitol single “Persuasive,” a lighthearted ode to weed and late-night partying.
SINGLE: “Persuasive” and “Crazy”
LIVE: Recently opened for SZA’s Good Days Tour; Afropunk Atlanta 2021; BET Hip Hop Awards 2021 with Isaiah Rashad and Kal Banx
INTERNET: 1.6m+ monthly Spotify listeners; added to Spotify’s Feelin’ Myself, BBE, POLLEN, more; 10m+ TikTok views on “Crazy,” 300k+ YouTube video views
PRESS: NPR, XXL; tapped as an Artist to Watch by Complex, XXL, Rolling Stone (“Doechii further cemented her status as a rising artist with a unique and undeniable presence”), Pigeons & Planes, HipHopDx, more
PUBLISHING: UMPG
MANAGEMENT: AnthonyMoosaTiffith/TDE