WHAT IT IS: A former competitive swimmer who gave up athletics after breaking his back, bbno$—pronounced “baby no money”—decided to give music a shot while earning his kinesiology degree at the University of B.C. and posting his music to SoundCloud in 2016. His 2019 double-platinum single, “Lalala,” amassed 1b+ streams, spent 21 weeks on the chart and led to a Juno nom. In all, he’s garnered 3b+ global streams, 700m+ video views, a 5.5m online audience and sold-out shows around the world.
ALBUM: bag or die
RELEASE DATE: Q3
SINGLE: “piccolo”
LIVE: Sold-out 2021 N.A./European headline tour; 2022 headline dates include U.K., Europe, U.S., Canada, Australia/New Zealand and Southeast Asia; performing Reading & Leeds, Sundown, Shambala, Veld, Rifflandia
INTERNET: 3b+ global career streams; 11m+ monthly Spotify listeners, 1m+ followers on the platform; 20m+ Shazam tags; 700m combined video views, 1.5m YouTube subscribers; 1.6m+ TikTok followers; 1.1m+ Instagram followers
RADIO: “edamame” peaked Top 25 at U.S. Top 40 and #6 Canada Top 40; international airplay on BBC Radio 1, Triple J, NRJ
PRESS: HotNewHipHop, NME, DIY, DJBooth, Exclaim, ET Canada, Rolling Stone, more
BOOKING: Matt Adler/Wasserman (ex-EU) & Mike Malak/Paradigm (EU)
PUBLISHING: Sony Music Publishing
MANAGEMENT: Conrad Schoenleber/Rad Biz & Richard Bishop/3AM