WHAT IT IS: Nominated for iHeart’s TikTok Songwriter of the Year, Lauren Weintraub is one of country music’s most buzzworthy artists. Her viral track, “Not Like I’m in Love With You,” exploded on the platform, generating 2.2m+ views in three days, 381k+ likes, nearly 10k shares and nearly 15k pre-saves. Before she made waves on the Internet, Weintraub was a Recording Academy/Grammy U contest winner for “Careful Now,” while her 2019 NPR Tiny Desk Contest entry, “If You Were Gonna Leave Anyway,” earned her a “Top Shelf” designation from a panel of judges that included Jason Isbell. Weintraub was recently named “One to Watch” by the Nashville Songwriter’s Association.
SINGLE: “Not Like I’m in Love With You”
RELEASE DATE: 4/29
INTERNET: 12m+ combined global streams; 125% increase in monthly Spotify listeners in four weeks, 500k+; approaching 500m TikTok followers and 9m engagements; added to Spotify’s NMF, Wild Country, New Boots, Next from Nashville, Fresh & Chill, Pop Sauce, Singled Out, more
PRESS: NPR Tiny Desk “Top Shelf,” CMT (“reminiscent of Little Big Town’s hit ‘girl crush’”), more
BOOKING: Meredith Jones/CAA
PUBLISHING: Big Machine Music/All BC Music
MANAGEMENT: Jonathan Koby