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SONG REVENUE: HOPPED UP
Bad Bunny makes the most of his turn at bat. (5/20a)
TOP 20: KENDRICK
LEADS THE WAY
Another record-breaking debut week. (5/18a)
GREEN AS EVER
A think piece—cool! (5/19a)
FEET OF CLAY AND “TAPDANCING AROUND THE CONVERSATION”: KENDRICK LAMAR’S BREAKTHROUGHS
The K-Dot aesthetic examined (5/20a)
LNX BATHED IN STARLIGHT BY SHOF
23 with a bullet (5/19a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
THE B-SIDE
Big Yavo (Cinematic Music Group/Gorilla Gang)
5/12/22

WHAT IT IS: Coming up alongside other notable Alabama talent, Birmingham native Yavo set himself apart from his peers through his strong delivery and clever, punchy rhymes. With over 275m streams in the U.S. and 100m+ YouTube views to date, the young MC wrapped up 2021 with two chart placements on the Heatseekers chart and a viral TikTok hit in “Rich,” which has notched 660k+ video creations to date on the platform.
ALBUM: Like Yay
RELEASE DATE: 11/26/21
SINGLE: “HIM”
LIVE: Serving as direct support on NoCap’s 19-date nationwide Mr. Crawford Tour, which wraps on 6/3 in Atlanta
INTERNET: 1m+ original TikTok video creations, featured on TikTok’s Top U.S. tracks; 511k+ monthly Spotify listeners; added to Spotify’s big on the internet, Most Necessary, Out the Mud, more
RADIO: 5/2 regional impact for “Him”; named one of SiriusXM’s First Alert artists
PRESS: Spin Blue Chip artists (“Yavo raps on 100... His energy is undeniable”), Stereogum, AllHipHop (“impeccable lyricism equipped with vivid storytelling”), DJ Booth, Daily Chiefers, more
BOOKING: Andrew Lieber/MAC Agency
MANAGEMENT: Cato