WHAT IT IS: Combining pop, hip-hop and R&B elements, Arizona-bred Trinidad Cardona burst onto the scene in 2017 with the viral hit “Jennifer” before enjoying global success with follow-up single “Dinero”—a rhythmic multi-linguistic track that reached #1 on TikTok’s Viral chart. The charismatic artist made his Def Jam debut with “Love Me Back,” which features Afrobeat percussion and alluring synths; the track has already exploded on TikTok with over 300k video creations in under three weeks and 6m+ YouTube views. He also appears on the FIFA World Cup Qatar 2022 soundtrack with “Hayya Hayya (Better Together),” a reggae-meets-EDM collaboration with DaVido and Aisha, which has garnered 9m+ video views RTD. With over 2.5b global career streams and new music on the horizon, Cardona is already proving to be one of music’s most intriguing chameleons.
SINGLE: “Love Me Back”
TV: Performed “Hayya Hayya (Better Together)” on Fox/Telemundo’s FIFA World Cup Draw livestream (500m+ viewers)
INTERNET: 2.5b+ global career streams; 4.1m+ monthly Spotify listeners, 275m+ combined Spotify streams; 125m+ combined YouTube video views; added to Spotify’s big on the internet, Global X, internet rewind, Pop All Day; nearly 700k TikTok followers
PRESS: Sports Illustrated, Telemundo, Genius, more
MANAGEMENT: Nick Jarjour/JarjourCo Inc.