WHAT IT IS: L.A.-based rapper Buddy has been an integral part of the rap scene for years, and his long-awaited sophomore album, Superghetto, boasts features from Blxst, Ari Lennox, Tinashe and T-Pain. The new set follows up 2018’s Harlan & Alondra and its 2020 deluxe reissue. Superghetto’s first single, “Wait Too Long” f/Blxst, is a West Coast anthem that strikingly exemplifies what Buddy has to offer.
ALBUM: Superghetto
RELEASE DATE: 3/25
SINGLE: “Wait Too Long” f/Blxst
TV: Fallon (3/28)
LIVE: Headlining Superghetto Tour with support from Kent Jamz and HVN beginning 6/15
INTERNET: 2.3m+ monthly Spotify listeners; 1m+ YouTube video views on “Wait Too Long,” 3.1m+ streams across DSPs
RADIO: Approaching Top 30 at Rhythm with KMEL and KPWR leading the way; interview with Apple Music 1’s Zane Lowe
PRESS: Complex, Vibe (“Buddy capably tackles touchy subjects in a fairly lighthearted and nuanced manner that comes off more observational than preachy”), REVOLT (“Though it took four years for him to bring forth a sophomore effort, Superghetto couldn’t have arrived at a better time”), Brooklyn Vegan, 2021 XXL Freshman Class, Pitchfork, CLASH, more
BOOKING: Peter Schwartz/WME
PUBLISHING: UMPG
MANAGEMENT: David Waltzer & Matt Ciancimino