WHAT IT IS: Afro-pop singer Joeboy broke big across Africa after aligning with Mr Eazi and his emPawa Africa talent incubator in 2019 for “Baby” and “Beginning,” his first two solo singles. Topping Apple Music’s streaming charts in Nigeria, Uganda and more, Joeboy kept the momentum going with 2020’s “Nobody” f/Mr Eazi and DJ Neptune, which hit #1 in Nigeria and was the third-most-shared song globally on Triller. Since releasing his 2021 debut set, Somewhere Between Beauty & Magic, Joeboy has dropped tracks including “Sip (Alcohol),” which garnered 360m+ streams and topped Apple Music charts in 17 countries.
ALBUM: Somewhere Between Beauty & Magic
RELEASE DATE: 2/4/21
SINGLE: “Sip (Alcohol)”
LIVE: Made U.S. debut performance at Lost in Riddim Festival; 15-city U.S. Young Legend Tour (5/4-5/30); performing Trace Made in Africa (EU)
INTERNET: 1b+ global streams since 2019; 2.3m+ monthly Spotify listeners; Somewhere Between Beauty & Magic was the most-streamed album of 2021 on Audiomack, (139m+ streams)
RADIO: “Sip (Alcohol)” debuted on Mainstream R&B/Hip-Hop Airplay chart with 589 plays across 28 stations
PRESS: Pitchfork, Complex, Notion, Flaunt, Grammy.com, Rolling Stone, more
BOOKING: emPawa Africa Limited
PUBLISHING: emPawa Africa Music Publishing Services Limited
MANAGEMENT: Mariam Abass/Malc Agency