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SONG REVENUE: HOPPED UP
Bad Bunny makes the most of his turn at bat. (5/20a)
TOP 20: KENDRICK
LEADS THE WAY
Another record-breaking debut week. (5/18a)
GREEN AS EVER
A think piece—cool! (5/19a)
FEET OF CLAY AND “TAPDANCING AROUND THE CONVERSATION”: KENDRICK LAMAR’S BREAKTHROUGHS
The K-Dot aesthetic examined (5/20a)
LNX BATHED IN STARLIGHT BY SHOF
23 with a bullet (5/19a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
THE B-SIDE
Big Jade (Alamo)
5/12/22

WHAT IT IS: Hailing from Beaumont, Tex., 26-year-old spitter Big Jade made a name for herself after releasing a series of at-home freestyle videos online that showcased her undeniable rapping ability, silky flow and hard-hitting bars. Cultivating a dedicated fan base with her authentic approach and no-nonsense attitude, Jade has garnered praise from the likes of Muni Long, Rico Nasty, Monaleo and more along the way. During the last month, she’s reached 5m+ views on YouTube and has seen a 125% increase in listeners on Spotify. Jade’s recent offering, “Lower,” accompanied by a Players Club-inspired video, arrived on 4/27. Her next project is slated for later this spring.
ALBUM: TBA
RELEASE DATE: Spring
SINGLE: “Lower”
LIVE: Making her Rolling Loud debut in Miami on 7/23; recently opened for Ice Cube, Too Short and Slim Thug on a run of shows in Texas and New Mexico
INTERNET: “Forgot About Dre” freestyle on The Come Up Show Live With Cosmic Kev (364k views, 19k likes); freestyle on Nicki Minaj’s “We Go Up” f/Fivio Foreign (35.5k+ views since 4/23); 138k+ Instagram followers
PRESS: XXL Freshman Class (10th spot consideration), HotNewHipHop, BET, Essence, HipHopSince1987, Pitchfork, more
MANAGEMENT: Heavy