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SONG REVENUE: HOPPED UP
Bad Bunny makes the most of his turn at bat. (5/20a)
TOP 20: KENDRICK
LEADS THE WAY
Another record-breaking debut week. (5/18a)
GREEN AS EVER
A think piece—cool! (5/19a)
FEET OF CLAY AND “TAPDANCING AROUND THE CONVERSATION”: KENDRICK LAMAR’S BREAKTHROUGHS
The K-Dot aesthetic examined (5/20a)
LNX BATHED IN STARLIGHT BY SHOF
23 with a bullet (5/19a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
THE B-SIDE
Arkano (Red Bull Records)
5/12/22

WHAT IT IS: Rapper, TV personality and author Arkano, neé Guillermo Rodríguez Godínez, is a true multi-hyphenate. Originally from Alicante, Spain, the 26-year-old started rapping at just eight years old, when his sister introduced him to hip-hop, and he claimed the 2015 Batalla de los Gallos international title in Santiago. His quarter-final win over Dtoke in the competition is still the second-most-viewed rap battle ever on YouTube, pulling in over 45m views. In 2016, he set the Guinness World Record for the longest freestyle rap session, recording for 24 hours, 34 minutes and 27 seconds. Releasing a string of singles from his sophomore album, which is set to arrive later this year, Arkano has solidified himself as a rising rapper to watch in 2022.
ALBUM: MATCH
RELEASE DATE: 2022
SINGLE: “M.F.Q.N. (Más Fuerte Que Nunca)” f/Aczino
TV: Celebrity Masterchef ES, RTVE (Tardo Lo Que Tarde)
INTERNET: 239k+ monthly Spotify listeners; 36m+ global career streams; 64m+ combined YouTube views
RADIO: Los 40, Radio 3, Europa FM, ES RADIO
PRESS: Remezcla, People Espanyol,
Las Provincias, Esquire (March issue), El Perodico, Los 40, La Fabrica De Rufian, Marca, ABC, more
MANAGEMENT: Alex Gomez/Dreamers