NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Emerging from a small town in Alabama, 17-year-old rising songstress Jessie Murph boasts a velvet-and-sandpaper voice and a fiercely emotive delivery, enabling her to build an online audience of 10m+ fans. She recently teased “Always Been You” on TikTok, and since its official release, the track has become her biggest launch to date with more than 50m streams globally and 350k+ TikTok creations, leading to her first Hot 100-charting song. With multiple other tracks featuring her seductive vocals and candid lyrics, Murph is forging her brand and a building the foundation for a long-term career.
SINGLE: “Always Been You”
LIVE: Bonnaroo 2022
INTERNET: 7.2m TikTok followers, 4m+ monthly Spotify listeners, nearly 500k Instagram followers, 25m+ combined YouTube video views; 50m+ global streams on “Always Been You,” 33m+ U.S.; single consistently doing 25-30k in consumption weekly in the U.S.; 2.5m+ video views; hit Top 10 iTunes; Cover of Spotify’s Pop Rising; featured on Apple Music’s Today’s Hits, Amazon Music’s All Hits, more
PRESS: Stereogum (“2022’s Potential Pop Hits”), FLAUNT, Untitled, Ones to Watch, UPROXX, E!Online, Consequence, more
BOOKING: Cheryl Pagilerani & Jeffrey Hasson/UTA
MANAGEMENT: Adam Alpert & Julie Leff/Disruptor