NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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LIVE NATION ROCKS WITH HUGE Q3 RESULTS
WHAT IT IS: Jacksonville-based rapper Nardo Wick has skyrocketed into the spotlight thanks to his unique flow and boundary-pushing bars. Vetted by notable artists like G Herbo, Lil Durk and Future,the 20-year-old entices his audience with his gun-brandishing, ski-mask-wearing persona and stark delivery, cleverly recreating vivid scenes in his lyrics. His platinum single, “Who Want Smoke?,” which amassed nearly 70m streams on Spotify alone and 112m+ combined video views RTD, generated a massive buzz for the up-and-comer. Nardo’s follow-up single, “Me or Sum” f/Future & Lil Baby, is currently chartbound at Urban and boasts solid streaming numbers, further cementing his longevity in the hip-hop world.
ALBUM: Who Is Nardo Wick?
RELEASE DATE: 12/3/21
SINGLE: “Who Want Smoke?”and “Me or Sum” f/Future & Lil Baby
LIVE: TBA this spring
INTERNET: 5.7m+ monthly Spotify listeners; “Who Want Smoke?” official video trended #1 on YouTube on release, 85m+ views on Cole Bennett-directed video, 261k+ subscribers, previously named YouTube Trending Artist on the Rise
RADIO: “Who Want Smoke?” peaked #20 at Urban; “Me or Sum” impacted 1/24, chartbound at Urban
PRESS: FADER, Complex, VIBE, HYPEBEAST, Okayplayer, The Source, HotNewHipHop, UPROXX, HipHop DX, Daily Chiefers, KAZI, more
BOOKING: Caroline Yim/WME
PUBLISHING: Sony Music Pub
MANAGEMENT: Shaqownda “Qown” Silas
