![]() It's the U.K. equivalent of July 4 fireworks. (7/1a)
UMG ACQUIRES ALL THINGS ZAPPA
Who's gonna "Freak Out" over this acquisition? (7/1a)
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SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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WHAT IT IS: Jacksonville-based rapper Nardo Wick has skyrocketed into the spotlight thanks to his unique flow and boundary-pushing bars. Vetted by notable artists like G Herbo, Lil Durk and Future,the 20-year-old entices his audience with his gun-brandishing, ski-mask-wearing persona and stark delivery, cleverly recreating vivid scenes in his lyrics. His platinum single, “Who Want Smoke?,” which amassed nearly 70m streams on Spotify alone and 112m+ combined video views RTD, generated a massive buzz for the up-and-comer. Nardo’s follow-up single, “Me or Sum” f/Future & Lil Baby, is currently chartbound at Urban and boasts solid streaming numbers, further cementing his longevity in the hip-hop world.
ALBUM: Who Is Nardo Wick?
RELEASE DATE: 12/3/21
SINGLE: “Who Want Smoke?”and “Me or Sum” f/Future & Lil Baby
LIVE: TBA this spring
INTERNET: 5.7m+ monthly Spotify listeners; “Who Want Smoke?” official video trended #1 on YouTube on release, 85m+ views on Cole Bennett-directed video, 261k+ subscribers, previously named YouTube Trending Artist on the Rise
RADIO: “Who Want Smoke?” peaked #20 at Urban; “Me or Sum” impacted 1/24, chartbound at Urban
PRESS: FADER, Complex, VIBE, HYPEBEAST, Okayplayer, The Source, HotNewHipHop, UPROXX, HipHop DX, Daily Chiefers, KAZI, more
BOOKING: Caroline Yim/WME
PUBLISHING: Sony Music Pub
MANAGEMENT: Shaqownda “Qown” Silas