NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Nigeria native Fireboy DML balances his love of vintage R&B, contemporary pop and Afropop through his soulful and magnetic sound. His latest single “Peru” has helped him cross over on a global scale, peaking as the second-highest-ranking Nigerian song on the U.K. Official Chart, #1 on Shazam U.K. and Apple Music U.K. while earning an NAACP Imagine Award nomination for Best International Song. The rising star most recently enlisted the help of Ed Sheeran for the “Peru” remix, as well as an acoustic rendition.
ALBUM: TBA
RELEASE DATE: 2022
SINGLE: “Peru” f/Ed Sheeran
TV: Appeared on Fallon in 2021; 2022 NAACP Awards nominee for Outstanding International Song; MTV Africa Music Awards Best Male 2021 nominee; 2020 MOBO Awards Best African Act nominee
LIVE: Embarking on a 13-city U.S. starting in February; upcoming performance at CoKo Festival(U.K.)
INTERNET: 11m+ monthly Spotify listeners, 750m+ Global streams, 219m+ combined YouTubestreams
RADIO: “Peru” #2 Most Added at U.S. Rhythm and Urban; #4 on New Entry Chart at AC; impacting Top 40 mid-February
PRESS: BBC News, Pitchfork, Rolling Stone, Forbes, Tiny Desk, LA Weekly, MTV, UPROXX, Dazed, more
BOOKING: YBNL Nation
PUBLISHING: EMPIRE
MANAGEMENT: YBNL Nation