NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Emerging from Atlanta’s West Side, rapper Madmarcc pairs hard-hitting trap songs with relentless flows and fashion-focused lyrics, a potent combination he introduced with the breakthrough track “Campbellton.” Naming Lil Wayne and Future as his chief inspirations, Maddmarc quickly went from releasing his music online to inking a deal with Wolf Pack Global Music, which released his 2020 major-label debut, Not Playin, containing appearances from Lil Baby and VL Deck. Last year, he dropped a deluxe version that includes reworked tracks with contributions from King Von, 42 Dugg, Renni Rucci and more. Maddmarc’s second full length project, MAD, arriving in March, features street anthems like “Slide” and “No Vaccine.”
ALBUM: MAD
RELEASE DATE: March 2022
SINGLE: “No Vaccine”
INTERNET: 21.7m+ combined YouTube video views, 51.8k+ subscribers; featured on playlists like Spotify’s Most Necessary, Out the Mud, New Joints, more
PRESS: The Source (“His hit single ‘Slide’ took over 2021, and he’s back for more”), 24Hip-Hop (“WolfPack Global Music does it again, co-signing another slated legend”), Hip-Hop Vibe (“Madmarcc is sliding his way into being one of the top emerging artists to date”), Dirty Glove Bastard’s Off the Porch interview, more
MANAGEMENT: Wolfpack Global Music