NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: With an unmatched energy, infectious melodies and minimal beats, viral “Shotta Flow” rapper NLE Choppa has garnered 3.2b+ streams since bursting onto the scene. He’s now gearing up for one of his most diverse projects yet with Me Vs Me. The album, set to arrive on 12/17, transports listeners into Choppa’s mind, while taking him outside his previous comfort zone. During the pandemic, the Memphis-born rapper became more conscious about his personal mental health and began holistic living. Between perspective-shifting tracks about fatherhood, notorious rhymes of his upbringing and biographical hits on his burgeoning fame, Me Vs Me introduces the world to both NLE Choppa and the man behind the moniker—Bryson Potts.
ALBUM: Me Vs Me
RELEASE DATE: 12/17
SINGLE: “Jumpin” f/Polo G
TV: The Real (Fox)
LIVE: Rolling Loud L.A.; forthcoming spring tour
INTERNET: 3.2b global career streams; 7m+ monthly Spotify listeners; 4.7m YouTube subscribers, 1.4b+ combined video views; 4m+ Instagram followers
PRESS: GQ, N.Y. Times, Complex, XXL (2020 Freshman Class), more
BOOKING: Mark Cheatham/CAA
PUBLISHING: Sony Music Publishing
MANAGEMENT: Angeleta Potts & Tricky Montgomery