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SPOTIFY SINGS A SONG OF ONG
Meet the streamer's new editor in chief. (10/22a)
HITS LIST, FOR YOUR CONSIDERATION
Grammy-themed, just like our latest print magazine. (10/22a)
GRAMMY COUNTRY ALBUM CONTENDERS
With Kacey out, who's a likely nominee? (10/22a)
STREAMING SONGS MADE "EASY"
Who said she wouldn't get streamed? (10/22a)
U.K. CHARTS: ADELE'S NEW RECORD
Massive on both sides of the pond. (10/22a)
ADELE ADELE ADELE
Adele; Adele Adele?
ADELE ADELE ADELE ADELE ADELE ADELE
A... dele?
ADELE ADELE
Adele Adele; Adele.
ADELE ADELE ADELE ADELE
(Adele.)
THE B-SIDE
Bella Poarch (Warner)
8/5/21

WHAT IT IS: A Filipino-American Texas native, Bella Poarch has a fascinating backstory. This force of nature, who is the world’s third-biggest TikTok creator with 76m followers and counting, is also a U.S. Navy veteran. Since the release of her record-breaking debut single, “Build a Bitch,” and its captivating music video—which featured Valkyrae, Mia Khalifa, Rakhim, Bretman Rock and more—Poarch has further refined her eclectic, alternative brand of dark pop, notching nearly a half-billion streams. The up-and-comer is working with Sub Urban on her forthcoming debut EP.
SINGLE:
“Build a Bitch”
LIVE:
Upcoming tour with Sub Urban as part of their Virgil’s Mania Tour later this year
INTERNET: Third-most-followed creator on TikTok (76.5m+ followers), 4.5m+ video creations using “Build a Bitch”; 16m monthly Spotify listeners; nearly 500m global streams on “Build a Bitch;” biggest debut by a new artist ever on YouTube with 75m+ views first week, debuting at #1 on U.S. and Global video charts; second-fastest-streaming single by a female artist ever
RADIO: “Build a Bitch” approaching Top 20 at Top 40
PRESS: INKED (cover), Vogue, Elle, Rolling Stone, NYT, i-D, more
BOOKING: Matt Galle/CAA