NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: At the age of 18, SpotemGottem started his takeover of the Florida rap scene. The rising rapper released his 13-track project, Final Destination, in April of last year, which yielded the viral sensation “Beat Box.” The cultural impact of the record resulted in a range of remixes over the past few months with artists including DaBaby, Mulatto, Shenseea, Pooh Sheisty, Polo G and NLE Choppa, who fashioned their own renditions. As the song continues its rise, SpotemGottem is picking up cosigns from major hip-hop heavyweights for his seemingly effortless freestyles and hard-hitting beats. This talented youngster is cementing his status as one of the top artists to watch in 2021.
SINGLE: “Beat Box”
INTERNET: Nearly 6m monthly Spotify listeners; Top 40 Spotify U.S. Chart. Apple Music’s Top 100 Global Chart. Top 100 U.S. Chart; 100+m YouTube video views across all versions of “Beat Box”; 700k Instagram followers; 255k TikTok creations to the “JuneBug challenge,” 1m+ video creations with audio
RADIO: “Beat Box” impacted Urban radio on 2/2, approaching Top 5 at presstime
PRESS: Vulture, Paper, Complex “Rappers to Watch in 2021,” Stereogum, XXL, HipHopDX, more
BOOKING: Just4DaStreets
MANAGEMENT: Just4DaStreets