NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Born to Jamaican parents, 17-year-old Brooklyn native Melvoni spent much of his childhood jumping back-and-forth between the States and his home island, facing hardship along the way. After ditching his first part-time job and turning to the streets, Melvoni soon took his hustle to the studio, catching the attention of his now-manager. The rising rapper weaves organic and evocative instrumentation into a minimalist production style centered on his melodic flow and powerful vocals. With his breakout single, “No Man’s Land,” Melvoni demonstrated his ability to craft hits. Touted by Genius, Lyrical Lemonade, Elevator and more, he released his EP, WHO TF IS MELVONI, in 2020 and inked a deal with Epic. Melvoni has emerged as a voice for his city and is ready to go worldwide with his forthcoming single, “Get Money” f/DDG & Tyla Yaweh.
RELEASE DATE: 4/23
SINGLE: “Get Money” f/DDG & Tyla Yaweh
INTERNET: 21.4m+ global career streams; 247k+ monthly Spotify listeners; nearly 19m combined video views on YouTube, 126k+ subscribers; 146k+ Instagram followers
PRESS: Complex, FLAUNT, Pitchfork, HotNewHipHop, more
MANAGEMENT: Banks Mgmt