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GIVING BACK
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THE B-SIDE
Sofia Carson (Hollywood)
4/15/21

WHAT IT IS: With 2b+ streams and counting, Sofia Carson is carving out a singular path in music, film, TV and philanthropy. The songstress recently paired up with Stargate—the Grammy-winning duo behind hits from Rihanna and Beyoncé—and Jeff Jones for her latest release, “Fool’s Gold,” which marks a major evolution for this force of nature. One of UNICEF’s newest U.S. Ambassadors, Carson was also named a Revlon Global Brand Ambassador, debuted her own makeup collection and has an upcoming fragrance launch. She made her feature-film debut last year in Netflix’s Feel the Beat and will appear in the new Michael Bay thriller, Songbird.
SINGLE: “Fool’s Gold”
LIVE: Sofia Carson LIVE 2020 performance viewed in 34 countries; KIIS FM Jingle Ball Encore series, UNICEF Changemaker benefit with P!nk, Katy Perry and Liam Payne
INTERNET: 2b+ global career streams, “Fool’s Gold” featured #3 on TikTok’s Pop Sounds playlist; Facebook Artist of the Day, gaining 2.8m new followers in seven days; 26m+ followers across social media, 16m Instagram followers, 2.5m YouTube subscribers
RADIO: “Fool’s Gold” #6 Most Added first week
PRESS: Revlon Big Bad Lash Mascara launch with Megan Thee Stallion; hosted red-carpet events at the Golden Globes and Oscars; Seventeen, Glamour, Vogue, Buzzfeed, Hello Giggles, MTV, All Access, E!, Hola! (May cover), more
BOOKING: Keith Sarkisian/WME
PUBLISHING: Disney Music Pub.
MANAGEMENT: Laura Char