WHAT IT IS: With the blueprint of Nipsey Hustle’s business acumen and artistic inspiration in hand, Bino Rideaux had his path set from the start. Born Brandon Rainey, the South Central rapper first garnered attention with a series of mixtapes, including No Pressure—an eight-track joint project with Hussle—followed by his EP 4. After inking with Def Jam at the top of 2020, Rideaux dropped “Pride 2 the Side,” his tribute to Nipsey, as well as tracks including “Brand New” and “BET.” His collab-filled debut album, OUTSIDE, which arrived last May, included spotlight single “Cold Feet” with Ty Dolla $ign. This versatile artist is advancing the legacy of West Coast hip-hop.
ALBUM: 4 More
RELEASE DATE: 5/14
SINGLE: “Incredible” f/Drakeo
the Ruler
INTERNET: 465k+ monthly Spotify listeners, 38.5m+ combined YouTube video views, 50k+ subscribers; XXL Freshman Class 2021 10th spot nominee; Rolling Stone “Breakthrough 25”
PRESS: Rolling Stone, FLAUNT (“[Rideaux] delivers his own rendition of hip-hop and R&B catered to the streets and where he’s from”), Complex, LA Weekly, VICE (“Outside is a timely album from a focused and hard-working voice in West Coast hip-hop”), UPROXX’s 100 Best Albums of 2020, Elevator, more
BOOKING: APA
MANAGEMENT: Ryan Rodriguez & DJ Mormile