WHAT IT IS: Norwegian singer/songwriter/producer Marie Ulven, aka girl in red, amassed1b+ streams before even releasing her highly anticipated debut album, if I could make it go quiet, out later this month. After launching her girl in red project in 2017 she released a string of singles and EPs, the now-22-year-old dropped her breakthrough track, “serotonin,” produced by FINNEAS, which is Top 20 and rising at Alternative radio. One of Spotify’s latest RADAR artists, the up-and-comer is exploring new avenues with her multi-dimensional alt-pop sound and is poised to claim the spotlight.
ALBUM: if i could make it go quiet
RELEASE DATE: 4/30
SINGLE: “serotonin”
TV: Late-night TV appearances set around album release
LIVE: UK/Europe tour spring 2022
INTERNET: 1b combined global streams; 9.2m+ monthly Spotify listeners; 6m combined social reach, just crossed 2m Instagram followers; 250m combined YouTube video views
RADIO: Top 20 and growing at Alternative, #18 at presstime; airplay: SiriusXM XMU, Music Choice, Alt, more; BBC Radio 1 Annie Mac’s Hottest Record
PRESS: Rolling Stone, Pitchfork, N.Y. Times, NPR, Variety, FADER, Stereogum, Pigeons and Planes, American Songwriter, MTV, NYLON, DIY, Dork, Brooklyn Vegan
BOOKING: Carly James/CAA
PUBLISHING: UMPG
MANAGEMENT: Ben Blackburn/Twenty Ten Management