NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Jacksonville-based rapper Nardo Wick has skyrocketed into the spotlight thanks to his unique flow and boundary-pushing bars. Vetted by notable artists like GHerbo, Lil Durk and Future, Wick entices his audience with his gun-brandishing, ski-mask-wearing persona and stark delivery, cleverly recreating vivid scenes in his lyrics. “Who Want Smoke?,” which has amassed over 3.5m video views and nearly 4m combined global streams, has generated a massive buzz for the up-and-comer, while “I Declare War” was featured in the critically acclaimed Judas and the Black Messiah: The Inspired Album.
SINGLE: “Who Want Smoke?”
INTERNET: 472k+ monthly Spotify listeners; “Who Want Smoke?” TikTok featured sound (80k+ creations), 3.5m+ YouTube video views, nearly 4m streams worldwide
RADIO: Hip Hop Nation’s “First Alert” Artist of the Week; Shazam Top 200 U.S. chart
PRESS: DJ Booth’s “10 Rappers You Should Know Right Now,” Lyrical Lemonade, DailyChiefers, No Jumper, Hip-Hop Wired, Dirty Glove Bastard, Passion of the Weiss, OurGeneration
MANAGEMENT: Shaqownda Silas bka “Qown”