WHAT IT IS: Gracie Abrams’ soft yet raw voice is the perfect invitation for her nuanced lyricism. The bedroom-pop star evokes a range of emotions in the intimate space she’s created. On her debut EP, minor, Abrams gave fans a first-hand look at some of her most personal and unfiltered thoughts. She makes it known that she’s here to stay with her latest track, “Unlearn” (with benny blanco).
ALBUM: minor (EP)
RELEASE DATE: 7/14/20
SINGLE: “Unlearn” (with benny blanco)
TV: Performed on Kimmel, Fallon, Cordon; “Stay” sync on Netflix’s Dash & Lily, driving a 159% w-o-w increase in U.S. consumption
LIVE: Minor Bedroom Shows Zoom tour with shows localized to L.A., NYC, London, Berlin, Chicago, Sydney, Bangkok, Toronto, Jakarta, Singapore, Paris, Quezon City and Kuala Lumpur
INTERNET: 4.4m+ monthly Spotify listeners, 150m+ RTD Spotify streams; six New Music Friday appearances, five Pop Rising appearances, LOREM (cover); “I miss you, I’m sorry” entered Spotify Global Viral 50 at #43; Apple Music’s New Music Daily (cover), “Unlearn” entered Apple’s U.S. Pop chart at #183. 33m+ RTD YouTube views; 1.5m+ views and 360k+ likes on “Unlearn” TikTok preview
RADIO: BBC Radio 1 Next Wave Artist, “Unlearn” support at Top 40 on 50+ stations; “Friend” support at Triple A on 25+ stations; international radio support at BBC Radio 1, Radio 1 India and Triple J
PRESS: L.A. Times, Pigeons & Planes, V Magazine, NME, i-D, GQ, more