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UMG'S VALUATION NEARS $55B
Day one begins. (9/23a)
SAVE THE DATE: GRAMMY NOMS REVEALED 11/23
Whoa, that's early. (9/21a)
A HARD DAY’S
HITS LIST
Stars across the board (9/21a)
NEAR TRUTHS:
THE LUCIAN DECADE
A history lesson from I.B. Bad (9/23a)
SIR LUCIAN TURNS IT UP
As UMG goes solo, Grainge discusses leading the band. (9/20a)
HITS' 35TH ANNIVERSARY
A chronicle of the inexplicable.
GRAMMY: ALBUM OF THE YEAR
We make yet more predictions, which you are free to ignore.
2022 TOURS
May we all be vaxxed by then.
ROCK'S NEW CHAPTER
Power pop, global glam and the return of the loud.
THE B-SIDE
Fredo Bang (Def Jam)
2/4/21

WHAT IT IS: With his deep drawl and a natural affinity for melody, Fredo Bang is the latest promising rapper to come out of the Bayou. The 24-year-old Baton Rouge native has won over the South and gained regional success with 2018’s 2 Face Bang and 2019’s Big Ape, along with a nonstop string of singles including “Ooouh (Remix)” f/Kevin Gates, “Father,” “Story to Tell” (Remix) f/Moneybagg Yo and “Gangsta Talk” f/NLE Choppa. 2020 brought Fredo’s fourth mixtape, Most Hated, followed by Still Most Hated four months later. His latest project is the deluxe version of In the Name of Gee, with 10 new cuts.
ALBUM: In the Name of Gee (Still Most Hated)
RELEASE DATE: 1/15
SINGLE: “Top” Remix f/Lil Durk
INTERNET: 970k+ monthly Spotify listeners; 348m+ global career streams, 13m+ streams RTD on “Top” remix f/Lil Durk; reached #1 Trending on all of YouTube within six hours of release
RADIO: Impacting Urban on 2/2
PRESS: Rolling Stone (#1 on its Breakthrough 25: The Fastest Rising Artist of the Month list for April 2020), XXL, HYPEBEAST, DJ Booth, Fader, HotNewHipHop, HipHopDX, Respect, No Jumper, Rap Radar
PUBLISHING: Se Lavi Production
MANAGEMENT: Se Lavi