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UMG'S VALUATION NEARS $55B
Day one begins. (9/21a)
SAVE THE DATE: GRAMMY NOMS REVEALED 11/23
Whoa, that's early. (9/21a)
A HARD DAY’S
HITS LIST
Stars across the board (9/21a)
NEAR TRUTHS:
THE LUCIAN DECADE
A history lesson from I.B. Bad (9/21a)
SIR LUCIAN TURNS IT UP
As UMG goes solo, Grainge discusses leading the band. (9/20a)
HITS' 35TH ANNIVERSARY
A chronicle of the inexplicable.
GRAMMY: ALBUM OF THE YEAR
We make yet more predictions, which you are free to ignore.
2022 TOURS
May we all be vaxxed by then.
ROCK'S NEW CHAPTER
Power pop, global glam and the return of the loud.
THE B-SIDE
Erica Banks (Warner)
2/4/21

WHAT IT IS: Dallas rapper Erica Banks had a buzzworthy 2020 following the release of her self-titled mixtape, which yielded her breakthrough track, “Buss It.” Her infectious flip of Nelly’s “Hot in Herre” took on a life of its own, kicking off the first viral TikTok trend in 2021 with the #BussItChallenge. The rising star got her start in music by morphing her poetry into raps. Now, she’s carving out her own lane in underground hip-hop.
RELEASE DATE: 2/12/20
SINGLE: “Buss It”
INTERNET: 4m+ monthly Spotify listeners; #BussItChallenge trended on Twitter (#4 U.S. & #9 Global), TikTok and Triller; 1.9b+ TikTok views, 3.5m videos; 21m+ U.S. streams on “Buss It”; 8.7m YouTube views on video; charts: #1 Tidal’s Viral Hits, #5 iTunes Hip-Hop/Rap Songs, #28 iTunes Top Songs, #68 Spotify Top U.S.; playlists include Spotify’s RapCaviar, Feelin Myself (cover), Most Necessary, Apple Music’s It’s Lit!, #OnRepeat
RADIO: Impacted Rhythm on 1/18, #1 Most Added; impacted Urban on 1/25, #59 on Urban Airplay Chart at presstime
PRESS: REVOLT (11 Female Rappers to Watch in 2021), Nylon, All Hip Hop, Okayplayer
PUBLISHING: Erica Breaux Publishing, 01 Souf/Music of MASCO, EMI Blackwood, Swing T Publishing/Ascent Music/Nouveau Music Company, Warner Chappell, Universal Music-MGB Songs, Kobalt
MANAGEMENT: 1501 Ent.