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NEAR TRUTHS: OFF AND RUNNING
The lay of the land at the top of the year (1/21a)
O-ROD MANAGEMENT
IN PLAY?
America's most wanted (1/20a)
HITS LIST GETS ANIMATED
Lin-Manuel and Ken sing in harmony, inspiring industry applause. (1/21a)
MEAT LOAF,
1947-2022
The dashboard light has dimmed. (1/21a)
SONG REVENUE: SOME ENCHANTED DAWN
Winning hands in the early action (1/20a)
OOH, LAS VEGAS
You're gonna make a poor boy outta me.
HOW I WISH THAT THERE WERE MORE
...than 24 hours in a day.
PALMS SWEAT, BLACKJACK
on a Saturday night
SIN CITY
Lamborginis and caviar Dry martinis, Shangri-La
THE B-SIDE
Mulatto (RCA)
2/4/21

WHAT IT IS: For over a decade, 22-year-old Atlanta rapper Mulatto has been making a name for herself in her hometown, and she’s now reaping the fruits of her labor. Her RCA debut project, 2020’s Queen of Da Souf, generated 261m+ global streams, while “Bitch From Da Souf” f/Saweetie & Trina was certified gold, making her the first solo female rapper from Atlanta with that distinction. She’s also one of the just two women inducted into XXL’s 2020 Freshman Class. Mulatto’s pen game, replete with witty and raw verses, has solidified her as part of the new wave of female rappers destined for success in 2021.
ALBUM: Queen of Da Souf
RELEASE DATE: 8/21/20; deluxe 12/11/20
SINGLE: “Sex Lies”
TV: Performed at the 2020 BET Hip Hop Awards
INTERNET: 4.7m+ monthly Spotify listeners; YouTube Artist on the Rise, 285.6m+ combined video views; 1m+ subscribers; 6.6m+ Instagram followers
RADIO: Impacted Urban and Rhythm on 1/25; early supporters include WHTA, WENZ, WPEG, WGPR, WRNB, KMJK
PRESS: XXL, Fader, Complex, NPR, Pitchfork, ELLE, Paper, Cosmo, Allure, GQ, Essence, Brooklyn Vegan, OkayPlayer, UPROXX, The Source, Respect, HotNewHipHop, HipHopDX, Earmilk, Def Pen, Rap Radar, MTV(February Global Push Artist)
BOOKING: UTA
MANAGEMENT: Brandon Farmer