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WALLEN FOR THE WIN
"Dangerous" nudges "SOUR." (12/1a)
CHART FINAL: 2021'S BIGGEST BOW
Big numbers for 30. (11/29a)
IGA UPS MORRIS
good 4 him (12/1a)
ADELE IS HEADING TO LAS VEGAS
Viva, Ms. Adkins (12/1a)
PUTTING THE POP
IN POPCORN
Putting the audio into audio-visual. (11/30a)
CHESTNUTS
Roasting.
STOCKINGS
Stuffing.
PIPERS
Piping.
SANTA
Coming.
THE B-SIDE
Mulatto (RCA)
2/4/21

WHAT IT IS: For over a decade, 22-year-old Atlanta rapper Mulatto has been making a name for herself in her hometown, and she’s now reaping the fruits of her labor. Her RCA debut project, 2020’s Queen of Da Souf, generated 261m+ global streams, while “Bitch From Da Souf” f/Saweetie & Trina was certified gold, making her the first solo female rapper from Atlanta with that distinction. She’s also one of the just two women inducted into XXL’s 2020 Freshman Class. Mulatto’s pen game, replete with witty and raw verses, has solidified her as part of the new wave of female rappers destined for success in 2021.
ALBUM: Queen of Da Souf
RELEASE DATE: 8/21/20; deluxe 12/11/20
SINGLE: “Sex Lies”
TV: Performed at the 2020 BET Hip Hop Awards
INTERNET: 4.7m+ monthly Spotify listeners; YouTube Artist on the Rise, 285.6m+ combined video views; 1m+ subscribers; 6.6m+ Instagram followers
RADIO: Impacted Urban and Rhythm on 1/25; early supporters include WHTA, WENZ, WPEG, WGPR, WRNB, KMJK
PRESS: XXL, Fader, Complex, NPR, Pitchfork, ELLE, Paper, Cosmo, Allure, GQ, Essence, Brooklyn Vegan, OkayPlayer, UPROXX, The Source, Respect, HotNewHipHop, HipHopDX, Earmilk, Def Pen, Rap Radar, MTV(February Global Push Artist)
BOOKING: UTA
MANAGEMENT: Brandon Farmer