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SUPERSTAR DREAMS?
Ain't too proud to beg. (1/27a)
BLITZ LIST
Burrowing into trending industry topics (1/27a)
RIHANNA, GAGA LEAD OSCAR SONG NOMS
David Byrne and Diane Warren have noms as well. (1/24a)
HIPGNOSIS NABS
BIEBER CATALOG
Merck's a belieber. (1/25a)
HITS' BLACK HISTORY MONTH SPECIAL: ALL THE SQUARES GO HOME
Sisters doin' it for themselves (1/28a)
HIP-HOP AT 50
The astonishing first half-century of a world-rocking genre.
THE NEXT BIG PLAYER
in the catalog game is...
INDIE BREAKOUTS
More independent music rises at the DSPs.
THE GOP CONGRESS
At last, America can focus 24/7 on Hunter Biden's laptop.
THE B-SIDE
Dee Watkins (Alamo/Geffen)
2/4/21

WHAT IT IS: This 22-year-old Florida rapper has been making waves for over a decade in his home state with his pointed yet smooth flow over melodic trap beats. After breaking through on SoundCloud with “Down for Me,” Dee Watkins, aka Detrone Leon Watkins, cemented his presence in the hip-hop scene with a string of singles and his 2019 debut album, Problem Child. With his unique flow, captivating melodies and resonating lyrics, Watkins exhibits his raw talent with follow-up albums Chosen One—which boasted the Young Dolph remix of his breakout single “Bad Ass Jit”—Problem Child 2 and his latest offering, As I Am.
ALBUM: As I Am
RELEASE DATE: 12/18/2020
SINGLE: “Stop Asking” f/Hotboii
INTERNET: 150m+ global streams, 300k+ total Shazams; 675k+ monthly Spotify listeners, featured on playlists including New Music Friday, Most Necessary, The Plug and more; charted on SoundCloud’s New & Hot, peaking at #28; “Bad Ass Jit” surpassed 300k equivalents
PRESS: Pitchfork, XXL, HotNewHipHop
MANAGEMENT: Short Fuse Management