WHAT IT IS: East Atlanta rapper BRS Kash has been practicing his craft since the age of 12, drawing inspiration from Southern legends like Juvenile and Big Boi. Blending the gangsta drawl of the region’s greats with the charming sensuality of a modern R&B star, Kash couples his melodic abilities and silk-toned voice with his versatility as a songwriter. The now-gold-certified single “Throat Baby (Go Baby),” which grew organically out of Atlanta’s nightlife, saw rapid success as it sparked a dance challenge on TikTok and has been streamed nearly 250m times globally since its release. The artist continues to make moves with his latest project, Kash Only, which features a new remix of “Throat Baby (Go Baby) Remix” with DaBaby and City Girls.
ALBUM: Kash Only
RELEASE DATE: 1/22
SINGLE: “Throat Baby Remix” with Dababy and City Girls; “KASH APP” f/Mulatto
INTERNET: 1.9m+ monthly Spotify listeners; 250m+ global streams on “Throat Baby (Go Baby)”; nearly 1m videos created on TikTok; 30m+ YouTube video views
RADIO: Impacted Urban on 9/14, Top 10 at presstime; impacted Rhythm on 10/6, #7 on published charts, trending #5 on Urban charts, #25 on published charts and trending upward
PRESS: Rolling Stone’s Breakthrough 25, XXL, more
MANAGEMENT: Tunde/LVRN/Team Litty