KYNCL ANNOUNCES ATLANTIC REORG
Ertegun and Wexler's baby gets an extreme makeover. (9/20a)
 HITS' FIRST LIVE ISSUE TAKES THE STAGE THIS FALLWe're manning the merch table. (9/13a)
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THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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WHAT IT IS: With her contemporary, raw and vulnerable sound, Georgia-raised Lily Rose is a fresh face on Nashville’s music scene whose latest single, “Villain,” is breaking out. Rose initially teased the infectious track on TikTok—where’s she’s already a bona fide star—after which fans eagerly clamored for the song’s full version, which dropped just before the new year and debuted in the #1 spot on the iTunes all-genre and country charts. Since the release of “Villain,” Rose has quadrupled her social media following across all platforms and made a name for herself in the country landscape.
RELEASE DATE: 12/15/20
SINGLE: “Villain”
INTERNET: 320k+ monthly Spotify listeners; 7m+ on-demand streams on “Villain,” 75k consumption RTD; single was #1 on iTunes’ all-genre chart for seven days on release, remained Top 30 for five consecutive weeks; 523k+ TikTok followers, 2.8m+ likes
RADIO: Impacting radio on 3/1; added to SiriusXM’s The Highway in full rotation; 1m in airplay audience
PRESS: Raised Rowdy, ET Canada, Variety, American Songwriter, Taste of Country, The Boot, New York Country Swag, more
PUBLISHING: Back Blocks Music
MANAGEMENT: Rakiyah Marshall/Back Blocks Music
