Quantcast
Advertisement
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

NEAR TRUTHS:
DEVELOPING STORIES
The kids are almighty. (8/2a)
LEADING OFF:
RON’S BIG RUN
Not your father's Columbia (8/2a)
ON THE COVER
Happier days are here again. (8/2a)
AN AUGUST HITS LIST
Look at the guns on these giants. (8/2a)
GRAMMY CHEW: SEEING BIEBER
It's high time for Justice in the Academy. (8/2a)
NEW & DEVELOPING ARTISTS
From tender shoots to mighty oaks.
MARKETSHARE MANIA
Let's do the numbers.
DELTA VARIANT
It is not the name of a Henry Miller novel.
IS IT TIME FOR ANOTHER ROCK STORY?
Could be. Dunno.
THE B-SIDE
PLAYLIST OF THE WEEK: 11:11
12/7/20

BY: RANYA KHOURY

From YouTube channel to label, 11:11 Music Group’s Alex Marcu filled me in on how he was able to build global brands across YouTube, Spotify and, most recently, a label.

The 5-year endeavor began with YouTube channel Chill Zone, which eventually rebranded into Sleepy Wolf, a network with over 457k subscribers that supports artists across all genres.

After gaining close to half a million subscribers on YouTube, Marcu decided to start a separate brand/label, 11:11 Music Group. 

“The thought process behind creating the record label was the same as 5 years ago, I wanted to work with my favorite artists in order to bring value and help them grow,” shared Marcu. This is where the idea of growing his own playlists from scratch started and in just over 7 months, 11:11’s Spotify has gained over 600k followers.

On the label side of things, 11:11 has released over 600 tracks and garnered nearly 100m streams across all DSPs. “Were not really a label that lockspeople in,” Marcu explained. “We only release singles with the artists that we work with, so they could be completely independent but still work with us.”

Although the channel is primarily seen as a lofi label, they are currently branching out into different genres, hoping to support pop, rap, indie, and more by 2021.

Check out 11:11’s Spotify network here.