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FREEDOM NOW AND OTHER JAMS, PT. 2
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THE B-SIDE
PRETTYMUCH 2.0
12/3/20

Pop band PRETTYMUCH has inked a new deal with Warner imprint Sire Records. Consisting of Brandon Arreaga, Edwin Honoret, Zion Kuwonu, Nick Mara and Austin Porter, the quintet originally launched in 2016 under Simon Cowell’s SYCO.

Entering a new era, PRETTYMUCH will be releasing their first music since 2019 in the new year. The signing also follows a July announcement that Sony Music Entertainment would part ways on the joint venture with Cowell, leaving sole ownership of SYCO to the exec.

“We‘re beyond excited to finally announce our new partnership with Sire Records and to turn the page to the next chapter of our careers as artists,” shared PRETTYMUCH. “We’ve taken the past year to redefine ourselves—individually and collectively—and to take the driver’s seat in all things creative,” shared the group. 

 “We are thrilled to welcome PRETTYMUCH to our Sire Records family. They are true quadruple threats,” added Rani Hancock, President of Sire Records. “Sonny Takhar, Mitch Eisner and the team at KYN are incredible partners, and we can’t wait to share PRETTYMUCH’s new music with the world.”

Since releasing their debut single, “Would You Mind,” in 2017, PRETTYMUCH has garnered over 1b audio and video streams, dropped three EPs, sold out two headlining tours, opened for Khalid and worked with the likes of Ed Sheeran and French Montana, among others, plus many other accolades.

Watch the announcement video below.